Herbal Essences made a provocative
and scentsual comeback with a
stimulating and exciting event held recently at 71 Gramercy. Heralding the
return of Herbal Essences is its bold campaign to encourage the pursuit of shameless pleasures. After all, there is
no shame in seeking things that make one deliriously happy.
The return of Herbal Essences was
marked with an event that had attention-grabbing, thought-provoking monologues
about unapologetically admitting and seeking one’s own definition of shameless
pleasure. The segment, Shameless Talk,
featured two of the most colorful, candid personalities in the social scene—actress/host
Kat Alano and writer Erika Paredes. The two talked about their most shameless
pleasures, and how women should be empowered to openly chase after what
pleasures them.
Highlight of the event is the
playful reveal of TV host/celebrity blogger Divine Lee as the brand ambassador
of Herbal Essences. Hot on the heels of appearing in a video where Divine was revealed
as the woman behind the moans overheard at a coffee shop, gym, yoga studio and
shower room, she gamely confessed her very own shameless pleasure.
“I love taking a shower with Herbal
Essences lalo na after a very long
day. Sobrang scentsual! When I’m in the shower, I look forward to the refreshing
scent of the shampoo. Sarap na sarap ako
sa shower experience,” Divine candidly admitted.
Divine could have
easily chosen to be a lady of leisure but has decided to make it on her own, assert her personality and unapologetically
chase after what pleases her. She initially took a corporate role before
pursuing a career in modeling and made a star-making turn on social media as a
fashion and gay icon.
Divine takes pride in and celebrates her reputation as a “babaeng bakla” – fun, spirited and
naughty – headlining the hit podcast Becky
Nights and expressing herself on Twitter while sharing her hilarious takes
on anything under the sun through her blog www.divinelee.com. She’s also very open in
declaring her affections for her boyfriend, actor Victor Basa.
Procter & Gamble Philippines decided on Divine Lee as
brand ambassador as she epitomizes what Herbal Essences stands for: the female
go-getter who’s naughty and nice, playful, adventure-seeking and unafraid to
chase after what she wants.
“Divine Lee is the made-for-Herbal
Essences woman. She is deliberate and bold in the decisions she has made both
in her professional and personal life. Divine demonstrates how to want pleasure
and act on it. She’s charmingly unapologetic about her pursuit of pleasure. She
is a perfect fit for Herbal Essences which makes even the most ordinary act of
showering pleasurable and rapturous,” says Pepe Torres, country marketing
manager for hair care of P&G.
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